What is a clipping service?

   A clipping service is a “tool”, much like your computer or calculator or cell phone, to help you gather business intelligence.
    To be effective, the clipping service provides an individually tailored service to search out the precise information you need. We have no “stock” orders because what you need to know is unique to your organization.
    At Texas Press Clipping Bureau, we specialize in Texas media. No one knows Texas as well as we do, but our service doesn't stop at our borders. We offer state-by-state, national and international media monitoring as well.
Let us know your needs and we will customize the service to meet those needs.

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Why would I use a clipping service?

   If your organization relies on investment capital, grants, or public money, the publicity you receive and collect provides independent verification of your successes.  It documents your contributions in your field as well as your organization's legacy.  It is a public timeline of your progress.  It is exposure for the services and products you offer.  

If you answer "yes" to any of these questions, let us show you how our services will benefit your staff.

1. Do you send out press releases? Do you need to know who has published them?
2. Do you get press coverage that you don't generate? Do you need to know what others are saying about you? Is your public image important?
3. Do you need new customers? Are you looking for new markets or expanding into new territory?
4. Is there a market for your new product or service? Where is it? Who's your likely buyer?
5. Is public opinion important? Do you need to know what others are thinking to make sound decisions?
6. Do you need to find support for your organization?
7. Will pending or passed legislation affect your business?
8. Do you need to know what your competitors are doing?
9. What are the trends in your industry? What are customer expectations?

 We are a resource for the information your organization needs to help your planning department chart your course; your budget committees determine priorities; management formulate solid business decisions.  The articles you receive from us allow your PR department to monitor press coverage, measure the impact of news and analyze publicity campaigns…your marketing department to follow trends, track the competition, gather intelligence, and poll public opinion…. your sales department find new leads, forecast demand and search for bid opportunities…your management team to locate opportunities for growth or expansion and identify new markets.

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How does a press clipping service work?

   Based on the key words or subjects you give us, our professionally trained staff  reads thousands of articles daily to find those that relate to your topics. When we find articles that match your criteria, we send them to you. 

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Do you really "read" all these publications?

   Absolutely.  You can automate select aspects of a clipping service but it takes a professional news reader to evaluate the suitability of every single article and deliver a quality product ready for use. 

   An online clipping service can deliver links to articles based upon your key word selections, but it is up to you, the subscriber, to read and review each and every match for relevant content.  The articles you receive from us have already been reviewed and match your criteria.  When you hire us to do the job, we don't expect you to do the work. 

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How can I get the best service from my press clipping service?

   Keep us informed. Send us your press releases. Tell us what you need. Talk to us regularly. Consider us an extension of your organization. The more information we have regarding your expectations, the better the service will work for you. E-mail press releases to pressrelease@texaspressclipping.com, texpcb@yahoo.com or fax to 214-871-0350 or mail to our physical address.

And last but not least, change your key words or subjects as your needs change.  The best clipping service is one that can flex with your needs.

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How can I tailor my order?

  Every order is a custom order which you can tailor so that you get only the news important to you. You can specify the territory you want covered (i.e. local, regional or national), the publications you want monitored (dailies, weeklies, etc.) and the type of article you want to receive. We will structure your order to keep your clips manageable and your service affordable.

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I read several papers myself. Should I omit them from my order?

   We don't recommend it.  Let us be your backup to your own reading so that when you're busy with other projects or out of the office, you won't miss the coverage.

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How much does a clipping service cost?

   For personalized custom coverage, you can pay as little as $3.00 per day. (The level of service and your specific requirements will determine your monthly rate.) A clipping service does not have to be expensive to be valuable.

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Call today for a free quote on your customized service.